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22.783  Articles
1 of 2.279 pages  |  10  records  |  more records»
This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consumer... see more

Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined the role o... see more

Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consumer... see more

Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consumer... see more

This study investigated the influence of the interaction between personality traits and consumer trust in online shopping behavior. The study included 120 subjects who ever did shopping in online shop and and lived in Jakarta. The research conducted at ju... see more

AbstractThis study aims to know the effect of big five personality traits against consumers trust for shopping in online shop. The research takes 120 subjects who ever did spending in online shop and domiciled in Jakarta. The methods was used in this rese... see more

Online customer reviews (OCRs) are becoming increasingly popular among consumers who read them to make informed decisions about products and services. This study investigates consumers’ motivations for posting OCRs and the relationship between the motivat... see more

The brand personality framework has emerged as a strong predictor of consumers’ feelings toward a brand.  Despite its widespread use in other product categories, to date no research has examined the brand personality characteristics of major social m... see more

1 of 2.279 pages  |  10  records  |  more records»