3 articles in this issue
Ika Ayu Ningrum
Purposes - The purpose of this study is to analyze the effect of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the influence of brand image on brand loya... see more
Dinda Dwi Atikah, Dody Firman
Tujuan penelitian ini adalah untuk menganalisis pengaruh nilai pelanggan terhadap kepuasan pelanggan; pengaruh nilai pelanggan terhadap loyalitas pelanggan; pengaruh kepuasan pelanggan terhadap loyalitas pelanggan; dan pengaruh nilai pelanggan terhadap lo... see more
Sri Lestari
Purposes - The purpose of this study is to analyze the influence of price on buying interest; the influence of prices on purchasing decisions; the influence of buying interest in purchasing decisions; and the effect of price on purchasing decisions throug... see more