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35.975  Articles
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This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer be... see more

Objectives: This study aims at examining the factors that trigger the intention of MSMEs owners to use fintech. The theories used in this study are Theory of Planned Behavior (TPB) and Theory of Trying (TT). This study compares the abilities of TT and TPB... see more

This correlational study explored the psychological antecedents of Indonesian bodybuilders’ intentions to use anabolic–androgenic steroids (AAS), based on the Theory of Planned Behavior (TPB). The purpose of this research was to identify factors that infl... see more

This study aims to investigate interrelationships among perceived service fairness, emotions, and behavioral intentions in a fast food chain restaurant context. we use terms that are commonly use on the study of fairness or justice perception. This study ... see more

This article proposes and tests a ‘shorter version of the instrument for public service motivation based on Perry’s (1996) exploratory 24-item scale for Indonesia civil servants in five big cities, inter alia, Jakarta, Surabaya, Semarang, Makassar, and Me... see more

1 of 3.599 pages  |  10  records  |  more records»