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16.486  Articles
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Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and regression analyzes were performed with the data o... see more

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which alread... see more

Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi. Hasil studi 1 memperlihatkan bahwa green advertisin... see more

Pertumbuhan ekonomi dan teknologi juga turut mengubah pola konsumsi masyarakat, semakin tinggi pendapatan suatu negara maka kegiatan ekonomi akan semakin beragam dan dinamis sehingga konsumsi masyarakat akan bertambah pula, apabila konsumsi masyarakat sem... see more

Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the compa... see more

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap be... see more

The study aims to determine the effect of Collectivism, Eco-Literacy, Green Advertising, Spirituality and Environmental Concern on the intention to buy environmentally friendly products All Fresh on Indonesian Muslim consumers. The research consisted of t... see more

The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase B... see more

The surge in demand for green products leads to rampant practice of “greenwashing”, in which marketers deceitfully try to position their brand as more eco-friendly than it actually is. Past studies on green advertisements have indicated that visual cues i... see more

1 of 1.650 pages  |  10  records  |  more records»