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22  Articles
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Incentivar el desarrollo del turismo en comunidades rurales, reviste una gran importancia, tanto desde el punto de vista económico como social, para el desarrollo de Ecuador. Por ello se propone como objetivo de la investigación: crear estrategias para el... see more

E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz Instit... see more

AbstractOne of the main elements in a modern democratic politics is widespread political advertisement. In the 2009 election in Indonesia, one of the main partner, namely Jusuf Kalla and Wiranto also do advertising, especially on television. This is done ... see more

El deber de información es un pilar básico del derecho del consumo y tiene múltiples manifestacioneslegales en el ordenamiento jurídico colombiano y en el derecho comparado. Este artículo pretende teorizaracerca del deber de información en las relaciones ... see more

AbstractThe Reprecentation of Power in Beauty Product Advertisement Language. Advertising became oneof the main commodities that became a bridge for producers to colonize and master the mindset ofconsumers. Various ways taken by the manufacturer for the p... see more

The study explains some aspects of thedevelopment of Czech modern advertising in the19th century. The study uses an analysis of the discourseabout the content of the term “reklama”(ie advertising). Author criticizes professionallyunsubstantiated thesis ab... see more

3D Animation is one of the computer engineering field that growth fastly now. A lot of new techniques and algorithms have been developed in that field. Its application covered wide area, for example game software, medical analysis, architecture design, ad... see more

Tujuan dari penelitian ini adalah untuk meneliti pengaruh ekspektasi kinerja, ekspektasi usaha dan faktor sosial terhadap niat menggunakan search engine advertising. Penelitian ini dilakukan terhadap Pelaku UMKM di Provinsi B gali. Kuisioner menjadi saran... see more

Advertising on shampoo products that exist today more interesting and motivate consumers to make a purchase. The "Dove" shampoo product now faces a very tough competition with other shampoo products, especially in terms of product quality.The purpose of t... see more

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