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38.349  Articles
1 of 3.836 pages  |  10  records  |  more records»
E-commerce is offering ample opportunities for the business to grow. To capitalize on these opportunities offered by e-commerce and to develop the strategies to deal with challenges that are prevailing in the industry online retailers have to understand a... see more

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesi... see more

Online shopping is increasingly becoming a favorite activity for city dwellers who are smartphones users as a means to fulfil their necessities. Increasingly, people obtain their needs through online shopping and retailers are working hard to increase the... see more

This empirical paper examined the moderating role of comprehensiveness between social media and online shopping intention among customers of Jordanian pharmacies. Technology acceptance model (TAM) and the theory of planned behaviour (TPB) were the applied... see more

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the r... see more

Abstract. The objectives of this research are to integrate the Technology Acceptance Model with consumer’s trust and prove the consequences on online shopping intention. The variables which analyzed in this research are consumer’s trust, perceived of usef... see more

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data w... see more

The COVID-19 pandemic significant impact on decreasing income and community activities, including shopping behavior. Many people have decided to use the online marketplace platform to shop for various needs. This study aims to investigate the direct and i... see more

This study addresses (1) whether the convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in p... see more

1 of 3.836 pages  |  10  records  |  more records»