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11.738  Articles
1 of 1.175 pages  |  10  records  |  more records»
This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesi... see more

The purposes of this study are to determine the credibility of Korean celebrities as brand ambassadors (attractiveness, trustworthiness, expertise, match-up), the effect of perceived value and EWOM on purchase intention, as well as the influence of attitu... see more

The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires. The total... see more

This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage in... see more

Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand sati... see more

Abstract. The purpose of this study was to examine the influence of Self-Relevant Value, Quality Value and Perceived Informational Utility on Electronic Word-Of-Mouth Intention moderated by Opinion Leadership in Bombaru Bars and Restaurant Bengkulu, Indon... see more

In the process of destination selection, it is known that tourists perceive many different risks and use eWOM behavior as a risk reduction tool. Also the risks that consumers perceive are influential on the values they perceive. For this reason, spreading... see more

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh langsung dan pengaruh tidak langsung eWOM quality, eWOM quantity, dan eWOM credibility terhadap purchase intention yang dimediasi oleh corporate image. Desain penelitian menggunakan metode survei deng... see more

Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to b... see more

1 of 1.175 pages  |  10  records  |  more records»