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26.148  Articles
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This research was motivated by the disappointment of the North Sulawesi Provincial Government, and its people because none of the tourism destinations in the area was included in the list. Phenomenally, North Sulawesi Province in 2018 was named as the Pro... see more

This research was motivated by the disappointment of the North Sulawesi Provincial Government, and its people because none of the tourism destinations in the area was included in the list. Phenomenally, North Sulawesi Province in 2018 was named as the Pro... see more

This study examined the impact of employee satisfaction on the competitive advantage of selected virtual organisations in Lagos State, Nigeria. Specifically, it assessed the relationship between individual virtual competencies, motivation, organisational ... see more

The increasing number of MSMEs in the Bandung area, especially in the field of processed coffee drinks, has resulted in increased competition among business actors. This competition creates problems for MSMEs to develop. Apart from experiencing one of the... see more

Many experiences in physical education class focus around competitive activities. Middle school is an important time for students, as they shape their physical identity. Creating a foundation of skill during these activities, may promote a lifetime of fut... see more

Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds o... see more

AbstractBackground: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to develop a long-term compe... see more

In today’s competitive world, to service organizations as banks, identity andimage plays an essential role. Therefore, building and managing a brand asa means of entry into international markets has become a key factor giving the enterprise a competitive ... see more

The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion. Place a... see more

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