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59.875  Articles
1 of 5.989 pages  |  10  records  |  more records»
Kabupaten Way Kanan merupakan salah satu kabupaten penyumbang kopi robusta di Provinsi Lampung dan Kabupaten ini telah melakukan branding melalui komoditas unggulan daerahnya yaitu kopi robusta dengan merek kopi putri malu, namun pada tahun 2017 Kabupaten... see more

Pavettia is a natural skincare brand in Indonesia that use natural ingredients. The average number of Pavettia’s products sold per month only reached 143 products while their competitors successfully sold thousands of products. The brand awareness of Pave... see more

Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool ... see more

Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies ... see more

AbstractEducational institutions in general public schools rarely use marketingstrategies in getting new students. This is due to one of them because thepublic school when the acceptance of new learners have been flooded withnew prospective students, but ... see more

This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observa... see more

This research aimed to know the influence of integrated marketing communication to brand equity of sharia banking at Malang simoultaneusly and partially. Used 102 respondents with accidental sampling method and data was analized by multiple linier regress... see more

En los últimos años se ha ido fortaleciendo y ganando espacios en el campo de la comunicación comercial el concepto de Comunicaciones Integradas de Marketing. Con el objetivo de ahondar sobre el tema, este trabajo esboza una síntesis del proceso de market... see more

Due to the interdisciplinary complicated nature of the concept Integrated Marketing Communications (IMC) that has only emerged in the communication field three decades ago and has ever since witnessed dramatic developments in itself and the related fields... see more

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