SUMMARY
Buying interest is one of the important factors that can affect the success of a company. The high consumer buying interest in the company indicates that consumers do not shift their preferences to competitors. This is one of the things that can guarantee the company's success in the future. This study aims to test and analyze whether there is a relationship between pemasaran digital, brand trust, and customer satisfaction on buying interest on Aliexpress e-commerce. In this study, there is a population who are active users of e-commerce AliExpress with a sample of 147 respondents. The research method used in this research is quantitative research using primary data with a questionnaire as a sampling technique. The sampling method used is non-probability sampling using purposive sampling technique. The data were processed using multiple linear regression analysis with the help of SPSS version 22. The results of this study indicate (1) Digital marketing have a positive and significant effect on buying interest; (2) Brand trust variable has a positive and significant effect on buying interest; (3) Customer satisfaction has a positive and significant effect on buying interest.