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21.787  Articles
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Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the ... see more

The purpose of this research is to analyze the strength of brand image and store atmosphere in influencing consumer decision making and satisfaction. The research was conducted using a quantitative approach with a questionnaire as a research instrument. T... see more

Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan service quality untuk mengetahui pengaruh service satisfaction terhadap customer loyalty pada pengguna aplikasi Traveloka melalui layanan customer service. Unit analisis pada penelitian in... see more

The purpose of this research is to analyze the strength of brand image and store atmosphere in influencing consumer decision making and satisfaction. The research was conducted using a quantitative approach with a questionnaire as a research instrument. T... see more

Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand sati... see more

This study aims to explain how Shopee's brand leadership is and how customers feel in terms of satisfaction and loyalty to the Shopee application. Additionally, it seeks to understand how brand leadership affects satisfaction and loyalty and how satisfact... see more

Buying interest is one of the important factors that can affect the success of a company. The high consumer buying interest in the company indicates that consumers do not shift their preferences to competitors. This is one of the things that can guarantee... see more

This research was conducted to find out in depth the relationship of customer satisfaction which is influenced by product quality, brand image and brand trust on brand loyalty among Apple users in Indonesia. This study uses a quantitative study using the ... see more

This study aims to fill the research gap regarding the role of brand reliability and brand intention in mediating the relationship between overall customer satisfaction on brand loyalty. The research context is on bottled drinking water customers who alre... see more

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