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50.564  Articles
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The development of technology and information systems has made e-commerce a daily transaction space. Business actors have begun to pay great attention to their customers within e-commerce to maintain sustainability and profit for their businesses.  F... see more

In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient an... see more

ABSTRACT. This study aims to examine and analyze the influence of marketing mix 7P (product, price, promotion, place, people, physical evidence, and process) on costumer loyalty with the mediating role of customer satisfaction. A lesson from case of overl... see more

The purpose of this study was to determine the effect of partial and simultaneous financial perspectives, customer perspectives, internal business perspectives and growth and learning perspectives on the performance of Parama Indonesia Inc., with a sample... see more

AbstractLocal government in South Africa is no longer exclusively a function of national or provincial government; it is now regarded as a sphere rather than a tier of government. Section 152 of the Constitution of South Africa, 1996 stipulates the object... see more

This study examines the influences of the customers perspectives and preferences on the customerorientedmarketing mix strategies implemented by the PT Bank Pembangunan Daerah Bali. Theresult showed that the customers perspective exerts a significant influ... see more

With the high popularity of the Internet, online trading has gradually replaced the traditional shopping model and extended to every corner of social life. However, online trading cannot avoid failures; thus, understanding how firms can best recover custo... see more

Evaluation of end-to-end tourism supply chain performance from the end customer (tourist) perspective is missing from literature, which necessitates for investigation. As the end customers are involved throughout all stages of the tourism supply chain, an... see more

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