15 articles in this issue
Sylvia Octa Putri, Alya Soraya Yahya, Azzahra Attahira, Lidya Sisda Nabilasari, Valensya Tamaela
This research aims to identify the development of the digital economy and its impact on welfare and economic growth in Singapore and Thailand. The two countries allocate a budget for the specific purpose of building a broadband network all over the countr... see more
Tine Agustin Wulandari, Mohammad Iqbal Assidiq
Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product prov... see more
Rina Suprina, Devita Gantina, Joko Haryono, Vanessa Gaffar, Lita Wulantika
This study investigates the relationship between tourist satisfaction, destination image, and tourist loyalty. A descriptive correlational study was used as the research methodology, with destination image as the independent variable, tourist satisfaction... see more
Wenda Wahyu Christiyanto, Vanessa Gaffar, Hilda Monoarfa, Denny Andriana, Eddy Soeryanto Soegoto
This study aims to determine Indonesia's Islamic Bank Adoption drivers, especially in some customer groups. PLS-SEM is an analytical method used to test hypotheses. The analysis results show that the mediation type is partial mediation, but the mediation ... see more
Eddy Soeryanto Soegoto, Agis Abhi Rafdhi, Rizky Jumansyah, Dina Oktafiani, Marwito Wihadi
This research aims to analyze the types of startup business development methods and their relations to entrepreneurship. The research was conducted using exploratory research, which focuses on various types of startup business methods within the scope of ... see more
Sulastri Sulastri, Hari Mulyadi, Disman Disman, Heny Hendrayati, Hadi Purnomo
This research aims to simulate SMEs' digital transformation approach to improve their commercial toughness in the aftermath of the Covid-19 outbreak. Quantitative research employing the unit analysis of 200 SME proprietors in Bandung, Indonesia, is utiliz... see more
Julia Famor Pratami, Vanessa Gaffar, Puspo Dewi Dirgantari, Chairul Furqon, Mari Maryati
This study aims at providing an understanding of the relationship between the digital experience of patients, innovation, and service quality to enhance patient loyalty to healthcare facilities in Indonesia. The data were then analyzed using the structura... see more
Surtikanti Surtikanti, Asep Saepudin, Wati Aris Astuti
This study empirically examined the impact of operational expenses, sales volume, and accounts payable on net income in Indonesian mining businesses. With a quantitative approach, this study employs both descriptive and verification approaches. Using a pu... see more
Novia Yuliarni, Ratih Hurriyati, Disman Disman, Heny Hendrayati, Lia Warlina
This study aims to compare a marketing strategy for ecotourism in Uzbekistan and Indonesia. A marketing strategy study for ecotourism in Uzbekistan used a literature review. However, ecotourism in Indonesia used a model to examine how the ecotourism exper... see more
Ani Rakhmanita, Ratih Hurriyati, Disman Disman, Heny Hendrayati , Erna Susilawati
The research aims to develop a theoretical model of consumption value associated with adopting omnichannel service technology, with the empirical context of the household appliance retail sector consisting of functional value, epistemic value, social valu... see more
Yully Ambarsih Ekawardhani, Didi Subandi, Bisma Hikmah Kurniadi
This article explains the creation of an animated video design to promote a nature school. Conducted in two stages, the method used to process data is the promotion mix, in the form of deepening the marketing 7Ps mix model representing: product, price, pr... see more
Triyono Adi Tristanto, Nugraha Nugraha, Ikaputera Waspada, Mayasari Mayasari, Poni Sukaesih Kurniati
The study empirically investigates how sustainability performance affects corporate performance through Leverage which is moderated by managerial and institutional ownership. This research employs verification analysis and data analysis techniques based o... see more
Sukma Nugraha, Agus Rahayu, Disman Disman, Lili Adi Wibowo, Tatan Tawami
While the importance of implementing value-based strategies has been widely researched, empirical research on applying such strategies to create a religious atmosphere that can improve workers’ performance in companies is limited. Therefore, this study ai... see more
Wati Aris Astuti, Surtikanti Surtikanti, Eneida
This study aims to provide empirical evidence regarding the quality of auditors obtained from audit findings and the performance of local government apparatus in producing audit findings at the Central Government Inspectorate. The research method used is ... see more
Arjuna Rizaldi, Ady Muzwardi, Edward Santoso, Muhammad Iffan, Mirta Fera
Indonesia is an archipelago where eight out of 38 Indonesian provinces are characterized by islands. Thus, the connectivity between islands is substantial in supporting economic development. This research aims to display the possible maritime connection a... see more