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2.178  Articles
1 of 219 pages  |  10  records  |  more records»
The research aims to develop a theoretical model of consumption value associated with adopting omnichannel service technology, with the empirical context of the household appliance retail sector consisting of functional value, epistemic value, social valu... see more

Objectives: Mobile commerce is an appropriate omnichannel practice adoption for fashion retail. Omnichannel in the retail industry is currently becoming an innovation strategy to increase consumer interaction by integrating various sales channel serv... see more

AbstractBackground: The intense competition between grocery retailers to access new revenue streams has seen brick-and-mortar retailers broadening their services to offer consumers the option of ordering their groceries over the Internet. This is imp... see more

As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is ... see more

Omnichannel é um conceito novo e ainda pouco compreendido. O termo é utilizado para designar a estratégia de oferecer aos clientes vários canais de atendimento/vendas com gestão de marketing integrada (ou seja, alinhados, harmônicos e complementares). O e... see more

The paper analyses the delivery options available to Polish customers. It compares two companies: Zalando, a solely online fashion player, and TOP SECRET, an omnichannel retailer which uses both online and traditional stores. For each company, an overview... see more

1 of 219 pages  |  10  records  |  more records»