11 articles in this issue
Victoria Zhurylo,Olga Prygara
The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is ... see more
Tetyana Calinescu,Olena Zelenko
The purpose of this research is a choice of descriptions, which is necessary to take into account for the development of scenarios for democratic transformations of socio-economic relations in Ukraine. The bases of this research are theoretical and practi... see more
Maryna Kalnytska
The purpose of the paper. An analysis of the national social policy in Ukraine and Japan, based on research, making recommendations for the improvement of the social policy situation in Ukraine. Methodology. The theoretical and methodological base of scie... see more
Inna Kiyanchuk
The article considers the role of customs payments as one of the main revenue sources of the state budget of Ukraine. The volume of receipt of customs payments to the state budget is characterized. The structure of receipts from customs payments for 2016-... see more
Maryna Mavrina
Development of theoretical approaches of demand management is conducted from the moment of awareness of the importance of this concept. Many models of individual consumers were developed. However, to predict the reaction of consumers to the commercial pol... see more
Aleksey Mints
The subject of the paper is methods of classification of data mining and data processing tasks in the economy, as well as their classification characteristics. Methodology. The research used the general scientific methodology of analysis, synthesis, gener... see more
Anatoliy Sydorchuk
The purpose of the paper is research of practice of making financial reserves of the state social insurance in Ukraine and determining their optimal size. The method of study allows finding how the financial reserves ensuring sustainability of the state s... see more
Violetta Kharabara
The purpose is a mortgage market that occupies one of the major places among the financial mechanisms of economic stimulation and stable development of the economy. The mortgage market occupies one of the main places of financial mechanisms and economic i... see more
?lha Khudyk
The article is devoted to the theoretical and methodological principles of strategic financial analysis of capital. The purpose of the investigation is to develop the methodology aspects of the capital structure optimization of the flour-and-cereals indus... see more
Kateryna Shatnenko
At the end of the 20th century, the economic structure was changed fundamentally in some countries. It was mostly related to the growth of global competition. One of the consequences of this process was the decline in manufacturing production in developed... see more
Yuriy Schedrin
The article explores the prospects for the development of Ukraine’s anti-crisis strategy in the current conditions of aggravation of the socio-economic situation. The urgency of the researched subject – namely, the study of the potential directions for th... see more