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5.906  Articles
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Today's retail architecture is developed by creating experiences, sensory experience is one of its aspects. Design students are expected to understand the concept, so this study aims to explore the sensory experience of students in a special retail space,... see more

In the face of the technological developments, the change in consumer behavior and the intensification of the use of the internet in the purchase of products and services, it is identified the need to develop new competitive structure in the Brazilian phy... see more

Fun atmosphere for consumers when doing shopping at the store is called Store Atmosphere (store atmosphere). Being very important because it is suspected to affect someone to make purchases that are sometimes unplanned (impulse buying). This research was ... see more

Retailers must continually adjust to the realities due to the fast speed of today's society, which brings with it constant changes in fashion trends, technology advancements, and also the modification of lifestyle. Even though such improvements and adjust... see more

Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which... see more

Impulse buying   is mportant to be  managed    particularly on  retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &n... see more

In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase... see more

Purpose of the Article: In 2010, there was a drop in retail sales in the Czech Republic. In the centre of our attention is a question of how the retailers react to this drop, if they appropriately use the recommended marketing activities that are suggeste... see more

The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedonic Shopping Motivation, influenced impulse purchases. There are some linear regression models used. The authentication function’s goal is to determine the v... see more

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