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18.647  Articles
1 of 1.866 pages  |  10  records  |  more records»
In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase... see more

The main objective of this work is to analyze the attitudes and purchase intentions of low-income consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their pur... see more

AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a ... see more

In recent years, the academic arena witnessed a renewed interest in the role of vocabulary and with it the phenomenon of formulaic sequences (these are multi-word units which are stored and retrieved as whole from memory) came to the fore. Much research p... see more

Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.Methodology/Approach: A survey questionnaire was conducted by the consum... see more

Background. Internationally young athletes are reported to have a poor understanding of the principles of sports nutrition and supplement use; hence their diet may be unhealthy and inappropriate for  participation in sport. There is limited research ... see more

This paper examines gender attitudes in Danish society through analysis of comments regarding anepisode of the TV show “Den Store Bagedyst” (translated: ”The great Danish bake-off”), hosted bythe national broadcasting corporation DR. Using online ethnogra... see more

The explosion of the Internet has considerably transformed the fashion industry, by providing a substitute for traditional retail marketing formats. As such, the theory on customer value has taken pre-eminence in determining consumers behavioural intentio... see more

1 of 1.866 pages  |  10  records  |  more records»