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3.874  Articles
1 of 388 pages  |  10  records  |  more records»
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding v... see more

Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding v... see more

With the rapid growth of information communication technology, tangible benefit is considered to be the critical element in communicating brand and building long lasting relationship. This paper attempts to establish the connection between sensory attribu... see more

The purpose of this study acclaims the important of Auditory, Visual and Tactile in affecting consumer’s decision makingbehavior of buying, it is also to figure out it’s impact in Aqua. Thus, it is important to study “The Impact Of SensoryBranding’s Eleme... see more

AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a ... see more

The purpose of this article is to analyze concepts such as brand equity, sensory branding and customer experience. Also, the scope is to develop a comprehensive understanding of how the relationship between sensory factors and customer experience helps in... see more

The study examined menu descriptions of Thai restaurants on how appealing the menus communicated with customers. Data were taken from restaurant websites with ‘Thai SELECT Premium’ certifications in the UK. 673 menu items were obtained and analyzed in fiv... see more

This study aims to determine the effect of content sensory attribute beliefs, packaging and branding attribute beliefs, content functional attribute beliefs on utilitarian value through repurchase intention on RTD coffee products in Surabaya.The sampling ... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

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