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33.406  Articles
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This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotel... see more

In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their repr... see more

Dynamism of growing competition, customers’ expectation and preferences, technological advances, and business propositions made many service organizations to think of a marketing approach to deliver satisfaction to the customers. Consequently, working in ... see more

In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effe... see more

Today, the importance, and the key role of within organization customers (employees) in success of external marketing program have become clearer than ever before. In this regard, TLTO needs to develop organizational capabilities in order to provide suita... see more

The concept of internal marketing refers to the fact that the market of a commercial organization is initially its employees.  As the organization is accountable for external customers, every department of organization must also be responsible for ot... see more

Market orientation is considered as the major element of marketing and an important factor that enables the organization to make sense of the market and establish appropriate product/service strategies to meet the needs and demands of customers. Several s... see more

Today's, Market orientation plays an undeniable role in changing environment. To be successful in market orientation hade to guaranteed the organizational commitment and the organizational citizenship behaviors. One way to creation commitment and citizens... see more

The implementation of an internal marketing program can help education, motivation, guidance and lead to a higher level of employee performance and satisfaction. This study aimed to analyze and present a hierarchical internal marketing model and its impac... see more

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