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Number of Year 2019

11 articles in this issue 

Pragya Jaroliya,Deepak Jaroliya

There is no doubt that emotions are important to advertisements and many advertisers understood that using emotional connects, it is very easy to sell brands. Emotional response has received an increased attention, since researchers demonstrated its major... see more


Sushila .,Anindita Chakraborty

Investment decision making is a crucial step to be taken by every individual on a regular basis, whether it's short term or long term, for consumption or for saving purposes but require the least bit of knowledge about financial terms. On the other hand, ... see more


Madhurima Basu

The Indian sub-continent since the ancient times has been the epicentre of rich cultural heritage. The ethos of the ancient Indian texts holds true to the present day. Some of the well-known ancient Indian texts are the Upanishads, the Vedas and the epics... see more


Pallavee Srivastava,Priyanka Srivastava

nsurance sector competes by innovating and developing the core competencies of their human resources. The human resource system can be made effective by having a valid appraisal system that also acts as a true motivator. In order to ensure that the right ... see more


Sunil Kumari

Present study is evaluating gender perception towards treatment and service quality at Yog Gram. Gender is Independent variables categorised in male and female. Dependent variables are patient satisfaction and service quality. Study is based on formative ... see more


Jose M Jomon

In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their repr... see more


Ravindhar Vadapalli

Most of the MBA Colleges and Business Schools are not imparting Arthashastra, karma lessons apart from the formal courses, case studies and classwork on finance, marketing, accounting and economics’-B-School students in India deserve to learn about Kautil... see more


P. R. Jeyalakshmi,A. S, Lakshmi Rani

The purpose of this study is to examine the impact of digitalization on employee performance in banking sector. Methodology: This paper was completed with the assistance of intensive literature on technological advancement (Digitalization) and worker perf... see more


Shailesh Pandita,Sushil Kumar Mehta

Customers are considered to be the most important aspect of the business. Survival of the business in terms of the profitability and sustainability depends upon its customers. For the Long and profitable survival of the business it is important to create ... see more


Neyha Malik,Anoop Krishna Saxena

According to a recent survey, the current life expectancy in India is only 67.9 years and in comparison to countries like Japan, USA, China, and Malaysia we are far below the expectations. In this short span of time how much time we spend working and how ... see more


Abhishek Kumar Nigam,Akriti Jaiswal,Vivek Kumar

Small Scale Industries play a crucial role in the development of any country and contributes significantly in the economic development of the country. In a developing country like India where large scale industries are restricted to a few hands, Small Sca... see more