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272.172  Articles
1 of 27.218 pages  |  10  records  |  more records»
The development of the tourism industry must take into account the peculiarities of the modern economic space, which is constantly changing and has many negative factors. Such an unstable environment is characterized by an uneven relationship and interdep... see more

In order to find out the level of effectiveness of marketing management and create an effective system, it becomes evident that a more in-depth study of the management of marketing activity as a process that occurs under the influence of a set of factors,... see more

Perum Perhutani, an Indonesian State Owned Forest Company has been developed nature-based tourism services (a tourism services based on nature or environment services) since 1978. Ecotourism is considered as potential alternative answering the change... see more

This paper proposes a model that wants to offer some pertinent answers about the process of assimilation and operationalization of the marketing concept in the practice of local organizations in Romania. Considering the reality of organizational practice ... see more

Technological progress and competition between companies in the globalization era is increasing. New media plays an increasingly important role in advertising and marketing. In addition, the companies’ survival depends on the presence of audiences/consume... see more

RESUMOEste estudo avalia o grau de desenvolvimento da oferta turística [OT], segundo a percepção dos principais stakeholders do próprio destino turístico [DT]. A lente teórica sobre gestão de destinos, focalizada na gestão de operações e processos, enquad... see more

Analysis of  moringa oleifera Lam (Moringaceae) product marketing and its’ effect on environment in South East, Nigeria was studied. Specifically, the objectives of the study are to describe the socio-economic characteristic of moringa product market... see more

RESUMOEste estudo avalia o grau de desenvolvimento da oferta turística [OT], segundo a percepção dos principais stakeholders do próprio destino turístico [DT]. A lente teórica sobre gestão de destinos, focalizada na gestão de operações e processos, enquad... see more

Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches tomanagement of advertising agencies,... see more

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