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24.510  Articles
1 of 2.451 pages  |  10  records  |  more records»
This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path co... see more

This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path co... see more

This study investigates the effect of product innovation attributes (Relative advantage, Complexity, Compatibility, Trialability, and observability) on customer satisfaction and loyalty with experience as a moderator between customer satisfaction and bran... see more

This research investigates three key dimensions that have an impact on multiple stakeholders, and can enhance the value of global brands. These are: (i) Cross-Sector Alliances (CSA), (ii) Sustainable Innovations (SI), and (iii) Strategic CSR. Five global ... see more

This research investigates three key dimensions that have an impact on multiple stakeholders, and can enhance the value of global brands. These are: (i) Cross-Sector Alliances (CSA), (ii) Sustainable Innovations (SI), and (iii) Strategic CSR. Five global ... see more

AbstractThe purpose of this paper is to evaluate the significance of innovation driven online entrepreneurship as well as the impact of innovation on brand trust, customer satisfaction and brand loyalty in the extent of service innovations.Global online e... see more

Innovation means creating new and useful things and it is one of the most important concepts in the domain of entrepreneurship and strategic management that ensures companies’ survival in today’s changing world. Schumpeter, one of the outstanding economis... see more

AbstractThe purpose of this paper is to evaluate the significance of innovation driven online entrepreneurship as well as the impact of innovation on brand trust, customer satisfaction and brand loyalty in the extent of service innovations.Global online e... see more

This research aims to determine the role of marketing innovation in developing the private university using the Structure Equation Model (SEM) analysis technique SmartPLS 3.0 through a quantitative survey design. The population in this study is new studen... see more

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