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31.461  Articles
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Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to an... see more

Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to an... see more

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap be... see more

Western Balkans (WB) is emerging from an unfortunate recent past which destroyed social structures and the uniform identity of the region. WBs is, historically, known as a region of diversity and impeccable natural beauty. Despite a visible need to take a... see more

This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies ... see more

This study aims to examine and determine the effect of consumer satisfaction, brand love on loyalty and WOM, and the influence of customer loyalty on WOM. The object of this research is Batik in Sumenep Regency. The sample for this study consisted of 200 ... see more

This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies ... see more

The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty. The variable that is used... see more

Industrial cosmetics growth has increased every year. This situation makes a tight competition among the Cosmetic companies. Cosmetic companies try to create customer loyalty so they could sustain their business. Prior studies have examined variables that... see more

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