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16.050  Articles
1 of 1.605 pages  |  10  records  |  more records»
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and incr... see more

Purpose: The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspectiv... see more

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is ... see more

This study aims to find out the right strategies and innovations in implementing digital marketing at Bank Syariah Indonesia. This research uses a qualitative approach and a type of case study. To obtain data, researchers used literature studies in the fo... see more

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is ... see more

Fashion is one of the characteristics of a person showing his lifestyle (life style), especially for women who are more concerned with appearance than men. The fashion trend that is back in popularity in 2020 is the knitted fashion trend, where the age ra... see more

The purpose of this research is to analyze the priority of the right marketing mix decision in the fan-fried banana agro-industry Kuantan-II. The research method for drawing samples was carried out by using purposive sampling technique. The data analysis ... see more

The method used in this study is descriptive qualitative, primary data collection methods with in-depth interview techniques, and documentation, while secondary data collection is done by collecting data through research and library studies and then the v... see more

ABSTRACT The development of increasingly sophisticated technology also influences changes in the development of transportation. Online transportation is currently a new business in Indonesia because the traffic jam opportunities that occur make online tra... see more

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