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8.351  Articles
1 of 836 pages  |  10  records  |  more records»
Learning oriented organizations possess unique characteristics that allow them to be ahead of competitors and achieve competitive advantage. These firms are able to gather, process and use cutting-edge information and knowledge that take them to a higher ... see more


The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT st... see more

The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT st... see more

The products usefulness it is not the only decisive factor when consumers are deciding whether to buy or not a product, given the fact that the symbolism behind the products meaning also play an important role in this process. These meanings can be idiosy... see more



As campanhas promocionais podem ser divididas em monetárias e não monetárias. Estas podem agir como moderadoras na intenção de compra. Nesse contexto, o presente estudo tem o objetivo de analisar os efeitos moderadores do tipo de promoção nas relações ent... see more

The specific domain of a product and the perception of innovation are topics that aroused interest in research in the last twenty years, especially after the development of the domain-specific innovativeness (DSI) construct. This paper conducted a meta-an... see more

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