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22.805  Articles
1 of 2.281 pages  |  10  records  |  more records»
Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study a... see more

The purpose of this study was to determine the effect of social media and viral marketing on purchase decisions through tiktok apps. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling t... see more

The study aims to determine the effect of social media marketing on purchase decisions moderated by product quality at McDonald’s/ McD. This research is considered as causal effect research. The respondents are 100 consumers of McD obtained by incidental ... see more

This study aims to prove and analyze the effect of Viral Marketing, Online Customer Review, Price Perception and Trust on Purchasing Decisions with Lifestyle as an Intervening Variable in the Shopee Marketplace in Surabaya City. Collecting research data u... see more

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for ... see more

One of the natural tourist destinations in West Lampung regency is the Liwa Botanical Garden (KRL) tourist attraction. Tourists' perception of infrastructure in KRL is felt to still not meet expectations such as the lack of information on the existence of... see more

Abstract. This study aims to analyze the effect of social media marketing on stay decisions. In addition, this study also aims to analyze the effect of brand image mediation variables on the relationship between social media marketing and stay decisions. ... see more

 Online promotion is currently an alternative solution in marketing the products produced because, at this time, all community activities are carried out online in online media such as social media, television, or digital catalogs that display all pr... see more

Bakso Pakde Jangkung is one of the restaurants that has the main product, namely meatballs. Bakso Pakde Jangkung is located in Bogor City, West Java, where Bakso Pakde Jangkung is not the only Bakso business in the form of a restaurant in the city.Current... see more

1 of 2.281 pages  |  10  records  |  more records»