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117.985  Articles
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This research aims to decode brand meanings from the logos of two multinational companies and to encode their social categories. The companies chosen for this study are in the technology field. To analyze this issue, a qualitative-descriptive method ... see more

This article tries to find relationship marketing approach gender effect on factors such as trust, commitment, communication, resolving conflict and the loyalty customer survey, this paper is titled on the gender effect on the customers' loyalty to examin... see more

This aim of this research was to use the learning cycle approach in designing e-marketing subject and measure its effectiveness on developing systemic thinking skills and learning motivation among commercial secondary school students. To achieve this purp... see more

AbstractWorldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established body of knowledge of mark... see more

The object of research is the process of determining the main directions of improving the efficiency of the enterprise in the marketing aspect, that is taking into account both the peculiarities of its internal environment and market participants, that is... see more

The object of research is the process of determining the main directions of improving the efficiency of the enterprise in the marketing aspect, that is taking into account both the peculiarities of its internal environment and market participants, that is... see more

The digital era has ushered the rise in the utilisation of alternative communication platforms in integrated marketing communications (IMC). The contemporary business environment necessitates employing high-yield communication platforms to help sustain an... see more

Purpose: The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspectiv... see more

The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. ... see more

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