ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Economy
Administration - Business
Social Sciences
Education
Agronomy and forestry
Architecture and Urbanism
Technology
Food and nutrition
Research
Computing
all records (69)

Languages
English
Spanish
Portuguese
German

Countries
Indonesia
USA
Brazil
Germany
Romania
Spain
Canada
South Africa
Turkey, Turkish Republic
Chile
all records (62)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
4.596  Articles
1 of 461 pages  |  10  records  |  more records»
Objectives: The store layout in a minimarket is a strategy to encourage repeat purchases from customers. This study attempts to assess the layout design of the minimarket in Indonesia and comprehend its contribution to purchase intention.Methodology: This... see more

This study aims to examine the influence of YouTube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as ... see more

Tujuan penelitian ini yaitu untuk mengetahui peran Brand Awareness memediasi pengaruh kredibilitas Celebrity Endorser terhadap Purchase Intention. Populasi dari penelitian ini adalah seluruh pengguna atau konsumen platform e-commerce Shopee di Kota Denpas... see more

This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students. Non-probability purposive sampling was used to determine the respondent. The criteria f... see more

Objectives: This study aims to examine the effect of social media advertising values on customer engagement and purchase intention. Despite the unique features of social media ads to generate customer engagement, there is not much research that combines t... see more

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh langsung dan pengaruh tidak langsung eWOM quality, eWOM quantity, dan eWOM credibility terhadap purchase intention yang dimediasi oleh corporate image. Desain penelitian menggunakan metode survei deng... see more

In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Mus... see more

Abstract : The current boom in startup is directly or inversely proportional to company profit. The purpose of this research is to find out whether Viral Marketing and Turbo Marketing simultaneously influence the Purchasing Decision in startup business, e... see more

Abstract. the purpose of this research is to find out the effect of green perceived value on green purchase intention, green perceived risk on green purchase intention, green trust on green purchase intention, green awareness on green purchase intention. ... see more

1 of 461 pages  |  10  records  |  more records»