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56.484  Articles
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        This study aims to analyze the factors that influence consumers in making decisions to purchase duck crackers. The research was conducted in Amuntai City by collecting data using an accidental sampling method, wh... see more

This paper attempts to understand the role of Indian children in the modern society, who despite of having undergone multiple socio-economic changes, are still trapped in the patriarchal grip. The paper tries to understand the difference in role of childr... see more

This study aims to determine whether brand image (X1) and product quality (X2) have an effect on the purchasing decision-making process (Y) on Purchase of Bottled Water Brand B5 Liquica District by using the variable identification research method with pu... see more

Cooking oil is one of the ingredients in the kitchen that must be present. In making a decision to purchase cooking oil, there are several things that buyers pay attention to. In this study, researchers tried to find out whether product quality and price ... see more

Technological developments are so rapid to bring impact and influence to all areas of life without exception e-commerce. Recent advances in web-based technologies and applications lead to the emergence of new developments that affect electronic trading. T... see more

       This study aims to identify consumer perceptions of roasted broiled chicken seeds and determine the effect of consumer perceptions in making decisions to purchase roasted mulberry chicken seeds in Murung Panggang Villa... see more

The subject matter of the study is the methods and information technologies of logistic management of the procurement of a manufacturing enterprise. The goal is to reduce costs and the time for material and technical support of manufacturing by developing... see more

Shopping activity is linked to the identity of consumers who were born between 1977-1994 or called Generation Y. Generation Y itself is described as a generation that pays attention to appearance and style. Therefore, Generation Y are potential consumers.... see more

The purpose of this study is to investigate the effects of the decision-making style, novelty, thinking on assessment of advertisers. Using variables in decision-making style, novelty, attitude, brand attitude, purchase intention the brand, the attitude t... see more

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