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4.487  Articles
1 of 450 pages  |  10  records  |  more records»
This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

Penelitian ini bertujuan untuk menganalisa pengaruh social media advertising features di masa Pandemi Covid-19 Terhadap Brand Engagement dan Purchase Intention pada Brand Fashion. Data yang digunakan dalam penelitian ini merupakan data primer yaitu data y... see more

Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new ent... see more

Game is a media that is played with the aim of entertaining, relieving stress, filling time, even exercising and making money. One of the ways games make money is through in-game purchases or microtransactions, which have become commonplace among players ... see more

The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of ... see more

Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah survei... see more

The research aims to develop a theoretical model of consumption value associated with adopting omnichannel service technology, with the empirical context of the household appliance retail sector consisting of functional value, epistemic value, social valu... see more

This research aims to determine the effect of product knowledge, attitude and halal certification on purchase intention in halal food products at five universities in Batam City. This research uses a quantitative approach, descriptive statistical data ana... see more

The attractiveness of online games of various types makes smartphone gaming more desirable and creates a prestige value for users towards good perceptions of gaming. Online purchase intention as a consumer’s desire to make transactions for a product or se... see more

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