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65.353  Articles
1 of 6.536 pages  |  10  records  |  more records»
Abstract. Loyalty is considered a deep commitment to repurchase or re-subscribe to the desired product or service in the future resulting in repeated purchases of the same set of brands or brands despite the situational influences and marketing effor... see more

Purpose of the article: To evaluate the individual factors of co-creation value in urban public transport and their impact on customer experience. Customer experience management is a new marketing direction that will allow companies to differentiate thems... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on on... see more

Social media will be an integral part of any digital marketing strategy for the tourism industry, but it's important to remember that this medium produces content with wide variations. Tourist hotspots need to keep a positive online reputation so that pos... see more

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experienti... see more

This study aims to determine the effect of service experience on repurchase intention, by looking at the mediating role of customer satisfaction and moderation of perceived quality. This research was conducted on students at several universities who use o... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

1 of 6.536 pages  |  10  records  |  more records»