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65.101  Articles
1 of 6.511 pages  |  10  records  |  more records»
Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on on... see more

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experienti... see more

This study aims to determine the effect of service experience on repurchase intention, by looking at the mediating role of customer satisfaction and moderation of perceived quality. This research was conducted on students at several universities who use o... see more

Abstract. Loyalty is considered a deep commitment to repurchase or re-subscribe to the desired product or service in the future resulting in repeated purchases of the same set of brands or brands despite the situational influences and marketing effor... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

As a rapid rising and development of technology, now days people have many alternative as preferences to look for entertainment, one of them is through movie industry. It cannot be denied that a cinema today starts to be crowdedly visited due to new movie... see more

This study aims to analyze the effect of the Service Quality, Food Quality and Perceived Sacrifice on Behavioral Intention through Customer Experience as a mediation at Majestic Cafe Sekayu either directly or indirectly. This study uses a quantitative app... see more

This research aims to find out how Brand Loyalty is affected by Brand Experience, how Brand Loyalty is affected by Customer Satisfaction, how Brand Loyalty is affected by Brand Experience through Customer Satisfaction, how Brand Loyalty affects willingnes... see more

1 of 6.511 pages  |  10  records  |  more records»