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59  Articles
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Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product prov... see more

The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that m... see more

Organizations in the current competitive and challenging situation considered organizational process innovation to sustain themselves with competitive advantage and provisioning of high value products to consumers. The current study investigates the role ... see more

Industry 4.0 era encourage FMCG manufacture industries in Indonesia to continuously innovating through digital technology adoption in their process, including quality management. Quality management digitalization in manufacture industry in Indonesia is no... see more

AbstractThe warehouse performance in serving the production department is a top priority to realize the production schedule set by the companies as a response to the market. Market uncertainty is an essential factor that needs to be considered to ensure t... see more

Until 2008, Russia was one of the major importers of Free Market Consumers Goods (FMCG) products from Georgia as well as a major exporter of FMCG products to Georgia. After  conducting a large-scale  aggression against  Georgia  in&nbs... see more

Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small ... see more

Today the avenues for investment are abundant like bank deposits, property, insurance, shares etc. But to take an effective investment decision has become more critical. The evaluation of risk and the return on investment become very crucial. This researc... see more

This study aims to find and analyze to prove and test differences in health status results between the Altman Z-Score, Springate, Zmijewski, and Grover. Prediction models in the FMCG Industry for the 2016-2020 period. Samples were taken by the purposive s... see more

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