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37.680  Articles
1 of 3.768 pages  |  10  records  |  more records»
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandis... see more

Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandis... see more

Las TIC evolucionan a un ritmo vertiginoso, y la sociedad actual está cada vez más involucrada en ellas. La revolución tecnológica ha producido importantes cambios en el área de Comunicación, afectando considerablemente a los procesos y el devenir de las ... see more

La comercialización es una técnica de comunicación de marketing para apoyar las ventas en los diferentes puntos, físicos o digitales y atraer la atención del cliente, aplicando la estimulación en sus sentidos y la motivación de compra. En función de las e... see more

The article investigate the role of communication in the digital age, between consumers and business and seeks to render highlighting changes within the Romanian society in the last 26 years, with the effects occurred in people's behavior, but also the ch... see more

Objetivo: Analisa-se o capitalismo de vigilância, sob a perspectiva de Shoshana Zuboff, sua relação com a cultura da vigilância e as consequências dessa nova política econômica para os direitos fundamentais - privacidade e liberdade de expressão -, atenta... see more

This article explores the ontological significance of spectacle and imagery in rock music. The examination illuminates how the construct of a larger-than-life fantasy and a live performance spectacle creates a sense of auratic presence; in other words, ho... see more

ABSTRACT: This paper tackles some recent transformations in the edition, circulation and consumption of comics in Argentina. We offer a theoretical perspective to examine the changes in the comic book production beyond a national editorial field in par... see more

Objetivo. El objetivo principal de este trabajo pretende relacionar la expansión de las TIC, la brecha digital y la exclusión social, así como las interrelaciones entre ellas. Metodología. Para ello, se ha llevado a cabo una profunda revisión de la litera... see more

1 of 3.768 pages  |  10  records  |  more records»