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2.331  Articles
1 of 234 pages  |  10  records  |  more records»
In Indonesia, there is rivalry in e-commerce from not just domestic but also from a number of foreign businesses who promote their goods there. With their Flash Sale offer, Shopee Indonesia distinguishes themselves from the competition. There is no resear... see more

The study examines the effect of perceived risk, enjoyment, social influence, trust, quality of the website, and online advertisement on students' online shopping behavior. The research sample was 104 students majoring in Business Management at the Batam ... see more

While a traditional marketer aims to enhance customer loyalty, a social marketer focuses on the creation of individual well-being. To date, some social marketing programs have been launched to enhance individual well-being. However, only a few studies hav... see more

The industrialisation and urbanisation have made goods affordable and quickly to obtain. These create  hyper-consumption where we are used to buying more than we need, and so fast discarding the things that we buy. Access-based consumption is a trend... see more

With every year’s start being a new beginning and a source of happiness, reigniting hopes and optimism around the world, the happiness and enjoyment of the year 2020 faded away quite earlier. It was not long into the year 2020 that the notorious COVID-19 ... see more

Tujuan penelitian ini adalah untuk menjelaskan peran shopping enjoyment memediasi hedonic motivation terhadap impulse buying. Penelitian ini dilakukan pada konsumen Stradivarius Beachwalk. Ukuran sampel yang digunakan dalam penelitian ini adalah sebanyak ... see more

This study aims to analyze the influence of shopping and gender orientation on online shopping, and analyze the differences in shopping orientation and online shopping between men and women. The sample in this study were 151 UNIS Tangerang students. The a... see more

Cosmetics are identical with women, influences from fellow women could encourage someone to buy cosmetics. Faculty with the majority of female students is the Faculty of Psychology with ratio of women and men reached 4: 1, found complaints to female stude... see more

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact a... see more

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