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198.299  Articles
1 of 19.831 pages  |  10  records  |  more records»
A presente pesquisa teve como objetivo investigar o processamento da informação na escolha de diferentes produtos no ambiente social commerce. Para tanto, foram realizados dois experimentos visando compreender a decisão de compra de notebooks e SmartTV no... see more

The objective of study is to determine the determinants of social media use for social commerce. These factors are associated with theory of planned behavior and technology acceptance model. Population in this study is internet users, while the sample of ... see more

Abstract: In the era of social commerce, individuals share their knowledge,experience, and information about products and services with people in theirneighborhood or close friends. Formed on the basis of social support theory,relationship quality, and so... see more

Agricultural commerce in South Sulawesi Province, especially the products, is mostly operated in form of informal relation between commerce practitioners. Due to imperfect condition in the market, social capital thrives and becomes bread and butter in ope... see more

With the increasing popularity of social media, millions of users use social media services in the space such as Facebook, Twitter, MySpace, etc. Following that many organizations see this phenomenon as an opportunity to create new business and know this ... see more

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people to... see more

The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature ... see more

Today, social media have become an important tool in marketing. Customers attempt to gather information and decide to buy their products through social networks. The aim of this study was to investigate the triggers of customers to participate in social n... see more

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and socia... see more

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