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76.771  Articles
1 of 7.678 pages  |  10  records  |  more records»
Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study a... see more

Poverty in Indonesia has become a critical issue as a result of social and economic disparities.  The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation.  One of the primary causes of entrepreneurial failur... see more

The purpose of this study is to analyze the model of increasing income and costumer satisfaction through product quality and digital marketing in the Micro, Small and Medium Enterprises (MSME) of Baduy Community, Lebak Municipality, Banten Province, Indon... see more

This research aims to see the influence of experiential marketing on the decision to buy Artana honey products in the Tangerang Regency by mediating perceived quality and advertising. This study is a quantitative study that uses a sample of 60 respondents... see more

The study aims to determine the effect of social media marketing on purchase decisions moderated by product quality at McDonald’s/ McD. This research is considered as causal effect research. The respondents are 100 consumers of McD obtained by incidental ... see more

This study aims to determine the effect of green marketing and service quality on customer loyalty through customer satisfaction as an intervening variable. In the analysis process, this research applies a case study on Starbucks Coffee as a business that... see more

This study is to look at: 1) the influence of eperiential marketing on brand trusts; 2) the influence of perceived quality on brand trust; 3) the influence of brand trust on brand loyalty; 4) the influence of eperiential marketing on brand loyalty; 5) the... see more

This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotel... see more

This study aims to know and to analyze the effect of service quality strategy, marketing mix strategy on Household Loan Credit (KPR) customer satisfaction, the influence of service quality and marketing mix strategy on KPR customer loyalty, the effect on ... see more

1 of 7.678 pages  |  10  records  |  more records»