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10.122  Articles
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Purpose- The purpose of this survey was to analyze the influence of content marketing on customer retention and customer engagement as a mediated variable on the use of the Zomato website in Bandung.Design/methodology/approach- The research method uses a ... see more

The study was set at a commercial Fitness Center facility based in Dubai, UAE, and aimed to test the effectiveness of a Gym Orientation Program designed to help new members with little-to-no training experience acclimatize to the facility and to fitness t... see more

AbstractThe vastly dynamic movement of fashion industry where many brands are converting to digital marketing, is seen as an opportunity for Indonesian local brands such as NFRT Label (Nefertiti) to build brand awareness. NFRT Label is a woman clothing li... see more

Context. The actual task of personifying a Web portal providing business services (telemedicine, consultations, remote monitoring,distance education, etc.) has been solved.Objective - development of a personalization system for a web portal that provides ... see more

The increase in social media platforms in today's digital era and the understanding of companies or marketers about the importance of marketing products in marketing competition, as well as the importance of building relationships with customers to make t... see more

Pada penelitian ini memiliki tujuan agar dapat menganalisis dampak pada Brand Image, Kualitas, Pelayanan dan Kualitas Produk terhadap Loyalitas Customer Oma Kopi Depok. Pengumpulan data yang ada pada penelitian ini menggunakan metode survey dengan instrum... see more

The purpose of this study was to examine the model of the antecedent of customer delight and customer loyalty and their impact on revisit intention at a Japanese Acupuncture family medicine clinic XYZ, Jakarta. PLS-SEM was used to analyze empirical data o... see more

THE EFFECT OF BANK IMAGE AND SERVICE QUALITY ON CUSTOMER SATISFACTION DIMEDIATION LOYALTY In the current merger process at Bank Syariah Indonesia, there is often a buildup of customers due to the migration process, many complain about various things ... see more

The increasing number of schools in Depok in the latest 5 years, forcing the Sekolah Alam Depok to fight in a tight competition. Decreasing the number of registrants in Sekolah Alam Depok is suspiciously caused by the decreasing of Customer satisfaction a... see more

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