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1.449.707  Articles
1 of 144.972 pages  |  10  records  |  more records»
The emergence of E-commerce has brought many advantages, especially in economic development. With the continuously significant growth of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is bene... see more

Increasingly, producers and customers establish relationships to mutually undertake the development of an innovative product. Consequently, it will be always of interest for an innovative company to know the degree to which different related suppliers are... see more

Purpose of the article: To evaluate the individual factors of co-creation value in urban public transport and their impact on customer experience. Customer experience management is a new marketing direction that will allow companies to differentiate thems... see more

The study focuses on fashion Small Medium Entreprises (SMEs) in Indonesia utilizing strategies and efforts to develop value creations. It is generated by co-creation and collaboration strategy which are supported by market attractiveness and dynamic capab... see more

Purpose: This paper aims to study how a pair of hosts for one bed and breakfast establishment and their guests create value for the visit by communicating and interacting with each other on the island of Gotland.Methodology/Approach: A case study was cond... see more

This paper aims to contribute with the growing discussions among value creation through the lens of stakeholder theory. Starting from an important gap identified in previous studies, according to what improved methods are needed to measure value creation ... see more

Business models are the blueprints upon which the whole structure and operation of the company is based. The aim of this paper is to underline the importance of business models in value creation for the company and to dig a bit deeper by revealing the syn... see more

In the turbulence of the marketing environment, customer-company relationships are faced with increasingly transparent collaborative mechanisms. A collaborative network of customer-company interfaces was formed as a result of the development of access, me... see more

Purpose: The purpose of this study is to describe the process of co-creating a dialogue model that aims to increase citizen value in a municipality organisation. In addition, the purpose is to present the results from the development process and to evalua... see more

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