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72.977  Articles
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Strategy with customer focus is a marketing strategy implemented by the company in order to serve consumers better. Companies can define the consumers to be served so as to understand the needs, wants and expectations of consumers. Market basket analysis ... see more

The main purpose of this study is to investigate the relationship between customer-focused selling (CFS) approaches, customers’ destination choice (DC) and decision of purchasing (DP). The secondary purpose is to examine the moderating effect of destinati... see more

Customer focused service is a strategy implemented by the company in order to serve customers as well as possible. The shape of this strategy measured by the quality of service provided by the company to customers. The factors that determine the level of ... see more

AbstractLocal government in South Africa is no longer exclusively a function of national or provincial government; it is now regarded as a sphere rather than a tier of government. Section 152 of the Constitution of South Africa, 1996 stipulates the object... see more

According to this fact that organization is a social system, the continuous of its existence depends on the strong relationship between the components of it. The presence of human resources with commitment to the organization will lead to the remarkable i... see more

This study aimed at establishing service quality determinants which may affect customer satisfaction in university libraries in Sri Lanka. Using the literature, 113 service quality determinants were identified. These were then reviewed by eight focus grou... see more

Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.Methodology/Approach: A survey questionnaire was conducted by the consum... see more

Since the epidemic, digitization has advanced more quickly than anybody could have anticipated. From 2019 to 2021, IndiHome's product surpasses its rivals by controlling more than 80% of the market share. On the other hand, it is paradoxical that IndiHome... see more

Abstract - Marketing communication that is known today is one of the strategies that need to be considered by companies because one or more process stages cannot be ignored from the company's business processes. It was further stated that no matter how go... see more

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