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109.825  Articles
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This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

This study aims to determine the influence of Customer-centric Corporate Social Responsibility (CSR) within the scope of Islamic Ethics on Company Values. In addition, this study also examines the role of customer satisfaction mediation and financial perf... see more

Abstract - Marketing communication that is known today is one of the strategies that need to be considered by companies because one or more process stages cannot be ignored from the company's business processes. It was further stated that no matter how go... see more

The company image to attract customers' attention must be considered. Companies must work hard in image building in the eyes of the wider community. Seeing the critical role of word of mouth in marketing services, especially in hotels in the Province of C... see more

This research is based on Social Exchange Theory and Customer Value Theory. The purpose of this study was to build an understanding of the role Functional Value, Social Value and Experiential Value on Customer Loyalty and its impact on Customer Satisfacti... see more

This research aims to determine the effect of marketing public relations and customer value on customer loyalty at Starbucks Coffee Batam City. The research variables are marketing public relation (X1), customer value (X2). The research approach uses quan... see more

The aim of the research is to investigate the influence of service quality and sacrifice on customer perceived value and customer satisfaction on purchase intention either partially or simultaneously. The variables influencing purchase intention are servi... see more

The emergence of E-commerce has brought many advantages, especially in economic development. With the continuously significant growth of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is bene... see more

This study investigates net promoter score changes due to the emotional value and experience of middle-class customers. A total of 150 respondents wereselected, while 96 brands were observedbased on the respondent's daily lif... see more

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