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102.969  Articles
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The aim of this study was to determine the effect of tourism image, experiential value, experiential satisfaction, on revisit intention in Lake Toba. The population in this study is tourists who visit Lake Toba, North Sumatra with an unknown number, so th... see more

This research is based on Social Exchange Theory and Customer Value Theory. The purpose of this study was to build an understanding of the role Functional Value, Social Value and Experiential Value on Customer Loyalty and its impact on Customer Satisfacti... see more

The smartphone industry has grown tremendously in the past years across the world, especially in Asia. The competition between smartphone brand players has been intense and involving sophisticated marketing techniques. Despite of the widespread practice o... see more

Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and th... see more

Tourism is important sector of economy in Indonesia, because including the top 10 contributors of foreign exchange. Indonesia’s marine tourism is one of Indonesia’s charm that attracts much attention for Indonesian visitors and also International visitors... see more

People have now made drinking coffee in coffee shops a new culture. Many people who are interested in getting into the coffee business because of the market potential are eager to explore the brewing process and want to share with those around them. One o... see more

ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Thi... see more

People have now made drinking coffee in coffee shops a new culture. Many people who are interested in getting into the coffee business because of the market potential are eager to explore the brewing process and want to share with those around them. One o... see more

This study aims to determine the effect of experiential marketing on customer value and corporate image as well as its implications on the repurchase interest of cafe & restaurant visitors in Bandung. The research method used is descriptive and verificati... see more

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