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65.841  Articles
1 of 6.585 pages  |  10  records  |  more records»
The purpose of this research is to explore the effectiveness of education experience, entertainment experience, esthetics experience, escapist experience, brand prestige, and perceived value on Transmart visitors’ loyalty in Indonesia. The population of t... see more

Tujuan dari penelitian ini adalah mengetahui pengaruh brand experience dan word of mouth terhadap loyalitas pengguna aplikasi Zoom di industry event organizer di Jabodetabek. Data primer diperoleh melalui penyebaran kuisioner kepada 100 responden yang mer... see more

The purpose of this study was to determine the effect of Brand Experience and Brand Image on Brand Loyalty on Culinary Products Sate Kambing Mas in Kartasura with Brand Trust as an intervening variable in Solo Raya. The research method is explanatory rese... see more

Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining marke... see more

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researche... see more

This research aims to find out how Brand Loyalty is affected by Brand Experience, how Brand Loyalty is affected by Customer Satisfaction, how Brand Loyalty is affected by Brand Experience through Customer Satisfaction, how Brand Loyalty affects willingnes... see more

This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia. This study used a sample of 259 respondents... see more

This work aimed to analyze a customer experience with the brand and if it has a positive effect on the perceived quality of the medicines. The non-probabilistic sample included the participation of 209 individuals, who answered the questionnaire available... see more

1 of 6.585 pages  |  10  records  |  more records»