SUMMARY
The article deals with the main problems of mathematical education at school, which primarily relate to the lack of motivation in students to achieve success in learning, interest in learning activities in the whole. The aspects of the use of visualization technologies as a powerful tool for optimizing the educational process and an effective factor for raising pupils' motivation and activating cognitive interest are highlighted. The outlined issues are revealed within the framework of the importance of mathematical sciences, which play a significant role in the country's scientific and technological development and are important for life in the modern information society. However, there has recently been a tendency to decrease interest in the study of mathematics due to many factors, the main of which is the complexity of understanding abstract concepts and the lack of awareness of the students of the practical significance of knowledge. The article states that one of the directions of solving this problem is the use of visualization in the learning process. The importance of the use of visual materials in the professional activity of the teacher during the study of the school course of mathematics in the transition of pupils from junior high school to senior is revealed. As a software tool for creating visual resources aimed at supporting the study of the mathematics course, the authors selected the Anime Studio environment, which has a powerful toolkit and allows the teacher to fully realize the creative idea in order to achieve the set educational purpose. The program of the course is analyzed, in order to identify the most difficult to understand the topics of the fifth grade mathematics course. Examples of application of the Anime Studio environment for solving tasks for calculation of speed, distance between objects, calculation of time intervals, tasks for joint work and tasks on interest calculations, which are the most complex in this course, are offered. DOI: https://doi.org/10.28925/2414-0325.2018.5.97106