5 articles in this issue
Alina Marcela Bustamente Salazar, Héctor Bermúdez Restrepo
Certain considerations come about the subcontracted workers motivation when the Strategic Human Resource Management is used as a point of reference for diverse analysis. This article shows two faces of Human Resource Management. On one hand,&nbs... see more
Jaime Andrés Ararat Herrera
This article aims to elucidate certain ideological stances in the administrative discourse of entrepreneurship in High Education Institutions in Medellin. The qualitative-approach methodology is based on the Critical Discourse Analysis and analy... see more
Guillermo Murillo Vargas, Carlos Hernán González Campo, Héctor Augusto Rodríguez Orejuela
This article aims first to review literature of different papers and authors about Corporate Social Responsibility in order to integrate the most representative viewpoints from the analysis’ diverse perspectives; second, to characterize how bank... see more
Silvia M. Ceballos
This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The main focus of the study is the stimuli behind ‘emotional’ and‘rational’ consumer’s responses. The primary qualitative data was collected by... see more
Juan Carlos Sanclemente
This article is a research proposal related to the elements that should be part of some managerial practices such as formation and training, which are developed by enterprises in order to provide satisfaction to their frontline staff (this being... see more