5 articles in this issue
Santiago Aguirre Mayorga
Over the last decades, methodologies for the improvement and redesign of processes have come from stastical control of projects, from the PHVA cycle, from the concept of Porter’s value chain (1985) passing through re-engineering, six sigma, ... see more
Alexander Guzmán Vásquez, María Andrea Trujillo Dávila
The purpose of this article is to question the played role for the induction and falsi? cation in the organizational theory and management discipline upholding the theory’s arguments done by Karl Popper, and connecting them with the process of&n... see more
Juan Carlos Robledo Fernández
The competitive arena in which companies move today has formed due to a historical process in which human societies have lived through various transformations in their economic formation. In this way, one of the characteristics of today’s c... see more
Claudia Janeth Gómez David, César Alexander Toro Suárez
Professors Stephen R. Barley and Gideon Kunda (1992) conducted a study titled: “Design and Devotion: Surges of Rational and Normative Ideologies of Control in Managerial Discourse” in which they found that in the United States management th... see more
José Luis Saavedra Torres, Oscar Colmenares, José Luis Pirela
The results from this study allow us to explain the relation between the two theoretical concepts of brand personality and emotional branding. Pharmacy franchises and shopping centers were used as product references. A non-accidental probablist... see more