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ISSN: 1335-1745    frecuency : 4   format : Electrónica

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Volume 20 Number 2 Year 2016

12 articles in this issue 

Radek Tahal,Tomáš Formánek

Purpose: Customer loyalty is an important and complex aspect of the market environment. This study aims at analysing the significance attached by different customer groups to brands in particular product categories within the Fast Moving Consumer Goods se... see more

Pags. 1 - 21  

Lucie Vnoucková

Purpose: This study aims to reveal current approach and reactions of employees towards learning and development in organisations and to specify variants of behaviour as factors affecting employee development. Methodology/Approach: The study is based on ev... see more

Pags. 22 - 38  

Jaroslav Nenadál

Purpose: The paper brings set of original information related to the ISO 9001:2015 standard´s requirements focused on assessment and review of quality management systems adequacy, suitability and effectiveness.Methodology/Approach: Brainstorming, field re... see more

Pags. 39 - 52  

Cecília Olexová,Jozef Gajdoš

Purpose: The main purpose of this paper is to propose the development of a simulation game and to explain the use of the proposed logistics simulation game in the induction programme of new employees in real company settings.Methodology/Approach: The prop... see more

Pags. 53 - 68  

Miroslav Špacek,Emil Vacík

Purpose: The article studies a possible innovative business model for sustainable competitive advantage in current communication technologies.Methodology/Approach: This ethnographic approach consists of contextual interviews with company managers and spec... see more

Pags. 69 - 88  

Michal Šoltés,Tomáš Štofa

Purpose: Crowdfunding as a form of alternative financing has become a widespread and successful form of financing new ideas. In this paper, we investigate crowdfunding in CEE countries, Slovakia and Czech Republic, with a strong focus on reward-based crow... see more

Pags. 89 - 104  

Ingela Bäckström,Pernilla Ingelsson

Purpose: The purpose of this paper is to present a developed questionnaire which measure Appreciative Inquiry, Lean values and co-workers health. The purpose is also to explore if and how Appreciative Inquiry correlates with Lean values and co-workers’ pe... see more

Pags. 105 - 118  

Asta Daunoriene,Egle Katiliute

Purpose: The main purpose of this paper is to focus on the quality costs influence direction and intensity on the added value in the aspect of value chain.Methodology/Approach: The article is based on a nomothetic point of view that includes three modules... see more

Pags. 119 - 144  

Chisato Kajihara,Masahiko Munechika,Masaaki Kaneko,Masataka Sano,Haizhe Jin

Purpose: Japan is one of the most natural disaster-prone countries in the world. In the case of a natural disaster or mass casualty incident, a large number of injured people are likely to go to hospitals, which need to provide more services at such times... see more

Pags. 145 - 156  

Behrooz Lahidji,Walter Tucker

Purpose: The great promise of continual quality improvement advocated by early quality gurus like Deming and Juran has not been fully realized. This paper explores the reasons for the limited success of implementation and institutionalization of continuou... see more

Pags. 157 - 168  

Jane Worlitz,Anne Stabler,Stefan Peplowsky,Ralf Woll

Purpose: The aim of this research is to verify the applicability of video tutorials for the improvement of software skills.Methodology/Approach: Video tutorial prototypes were created according to design criteria found in literature and tested as teaching... see more

Pags. 169 - 184  

Magnus Marmgren,Sverker Alänge,Stefan Book

Purpose: To develop and test a framework which can be used to facilitate the understanding of how ideas interact with behaviour in organisations, in ways that have practical relevance in organisational development and improvement.Design/methodology/approa... see more

Pags. 185 - 207