REBRAE  

Ubiratã Tortato

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Eric Vinicius Lucion,Luiz Gustavo Santos Barboza,Geysler Rogis Flor Bertolini,Jerry Adriani Johann

The research aims to analyze the willingness to pay and the projection of investments in ecological automobile services. The research presents a qualitative and quantitative approach and exploratory character, using bibliographical sources and semi-struct... see more

Rubens Rozsa Neto,Rosalia Aldraci Barbosa Lavarda

This theoretical essay presents a bibliographic research about language and strategy-as-practice by middle management with the goal of answer the research question: how does language contribute with the strategy implementation by middle manager? The middl... see more

Jailson Santana Carneiro,Roberto Rodrigues Ramos,Jayne Brazil Xenofonte Carreiro,Marcus Vinicius de Oliveira Brasil

Although marketing is related to a management perspective, this field of study have suffered changes in order to provide a better balance to the exchange system. The social marketing appears in this context as an important tool capable to correct these so... see more

Nadiessa Cappellari,Silvio Roberto Stefano,Marcos Roberto Kuhl,Luiz Fernando Lara

This paper aims to identify the competences for sustainability and its level of institutionalization from the perspective of the professors of the Department of Applied Social Sciences (SESA) of a State University of the Center-South region of Paraná, Bra... see more

Eduardo Garcia Souza,Elvis Silveira-Martins

In the field of business strategy, the resource-based view demonstrates through the firm’s resources its ability to gain competitive advantage. This research had as objective identifying the resources that can be considered strategic in an industry of art... see more

Rafael Igrejas,Raphael Braga da Silva,Marcelo Cabus Klotzle,Antonio Carlos Figueiredo Pinto,Paulo Vitor Jordão da Gama Silva

The estimation of cross-section returns for defining investment strategies based on financial multiples has been proven to be relevant following Fama and French’s (1992) research. One of the challenges for such studies is to identify the main variables th... see more

Andrés Mauricio Chavarro Jiménez,Georgina Fernández Álvarez,José G. Vargas-Hernández

This article analyzes the internationalization strategies of Colombian banking services companies between 2000 and 2015 and analyzes their internationalization process in light of the theory of eclectic theory of Dunning (1988). For this, a review of the ... see more

Helen Kopnina

The Ecocentric and Anthropocentric Attitudes toward the Sustainable Development (EAATSD) scale is adapted from other scales measuring environmental concern with the aim of specifically targeting the subject of sustainable development. This scale was teste... see more

Adilson Carlos da Rocha,Pedro José Steiner Neto,João Carlos Cunha,Larissa Mongruel Martins de Lara,Zélia Halicki

This study aimed to analyze the characteristics of publications dealing with the Eco-innovation and Strategy issues in the databases Web of Science and Scopus in the period 2001-2015, and identify what topics are being studied along this theme and which a... see more