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14  Articles
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Privately-managed higher education institutions that play a notable role in the Indonesian higher education sector, in today's increasingly competitive environment, need to develop brand equity to secure the existence and ensure the institutions' sustaina... see more

Support provided to families experiencing parenting should be based on a trust relationship between nurses and parents. Satisfaction experienced with the process of care, by parents and nurses, assumes great relevance and can be considered as an outcome o... see more

The article is dedicated to analysis of the approaches used to study mass consciousness and the methods of their dynamics research. The two following approaches are reviewed: aggregative and group. The author shows that the study of the dynamics of mass c... see more

Because of the recent introduction of several touchpoints that place purchasing power completely in the customer’s hands, product development directly impacts how a customer experiences an organisation. The purpose of this study was to identify a course o... see more

Customer experience greatly determines business success, including beauty care. This study analyzes customer experience when interacting with brands through testimonials published on customers' social media accounts. A qualitative research approach with n... see more

Because of the recent introduction of several touchpoints that place purchasing power completely in the customer’s hands, product development directly impacts how a customer experiences an organisation. The purpose of this study was to identify a course o... see more

We aim to analyze the evolution and the social and intellectual structure of relationship marketing/CRM scientific field and develop a research agenda. We performed a systematic review and bibliometric analysis of 290 articles published between 2015 and 2... see more

In recent decades, phenomenology has been utilized not only as a conceptual framework from which to understand medical encounters in healthcare settings, but also to guide medical professionals in providing care. In the realm of physical therapy, phenomen... see more

Chatbots have gained enormous popularity in recent years. IT giants such as Microsoft, Google and Facebook have taken an interest in automated conversations. Messaging apps like WhatsApp and Facebook Messenger are playing an increasingly important role in... see more

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