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9.837  Articles
1 of 985 pages  |  10  records  |  more records»
Background: Currently, Indonesia is one of the countries affected by the Korean "fever" due to the Korean wave's globalization through the media. The content of K-pop which displays model characteristics that are identical to a slender body, tall, an... see more

ABSTRAK Penelitian ini berangkat dari kondisi global akan tingginya intensitas penyebaran budaya Korea yang mulai menggeser dominasi Westernisasi. Saat ini, Korean Wave atau Hallyu merupakan bentuk globalisasi budaya versi Asia yang sangat kuat penye... see more

This research aims to disclose the influence of the Korean wave toward the Indonesian beauty standards reflected in the skincare advertisements. A descriptive qualitative method with the approach of critical discourse analysis is employed to obtain the re... see more

This research aims to disclose the influence of the Korean wave toward the Indonesian beauty standards reflected in the skincare advertisements. A descriptive qualitative method with the approach of critical discourse analysis is employed to obtain the re... see more

This study aims to analyze the influence of the Korean wave and brand ambassadors on consumer purchasing decisions. This research is a quantitative study using a population of consumers of Nacific cosmetic products from South Korea. By using purposive sam... see more

Korean wave is a term used to illustrate the product of South Korean pop culture that has been successfully exported to foreign countries in Asia, Europe, and America. By using the concept of 'soft power', this article argues that, while this phenomenon m... see more

Diplomasi publik merupakan instrumen pencapaian kepentingan negara yang populer digunakan, dimana Republic of Korea merupakan salah satu contoh negara yang menggunakan diplomasi publik dengan Korean wave menjadi salah satu medianya. Diplomasi publik Korea... see more

The Korean wave cultural conformity that occurred in early adolescents was triggered because of a close relationship in friendship which made him adjust his behaviour with his peer group. This study aims to describe empirically the relationship of peer at... see more

Indonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian ... see more

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